Creative Director and Communications Strategist, 2025 · Brand audit and strategic plan
The Carpinteria Arts Center does a great deal with a little: gallery exhibitions, classes, youth camps, concerts and free community programming, much of it volunteer-run. We audited how all of that was being communicated, looking at the website, social channels, newsletter and everyday outreach as one system. The deliverable was a strategic plan: where the message was landing, where it was getting lost, and a blueprint for bringing the Center’s communications in line with its goals.
