Creative Director and Communications Strategist, 2025 · Brand audit and strategic plan
CAM speaks to an entire field: members across most of California’s counties, from historical societies and tribal museums to botanical gardens, science centers and aquariums. We reviewed the association’s website, social channels, member newsletter and outreach as one communications system, with attention to how one voice can serve an audience that varies so widely. The strategic plan mapped where the message was working, where it was thinning out, and how to bring each channel in line with the association’s goals.
