Creative Director, from 2017 · createca.org
We took this brand from invisible to visible. Before our work, the issue of equitable arts education in California’s public schools was essentially hidden. The work built an audience and local advocates across the state, addressing policy changes from the school district to the state level.
Brand development, maintenance and expansion, communications strategy, social media, content creation including all graphic design and video, email and CMS management, marketing and PR. We also contributed to an organization-wide merger, including facilitation of a new communication strategy for the 50-year-old nonprofit.
